Objective:
Create a branding identity and printed labels for a small line of personal home-brewed beers.

Overview:
Dirty 30 Brewing is the fictitious company I created to brand my home-brewed ales. With Dirty 30 Brewing, the main goal was to capture the essence of each ale by use of a single image or color. Unfiltered Apricot is hazy and orange, with brightly saturated colors on the label that suggest a spring or summer day. Pomegranate Saison uses dark red to illustrate the tart and sour flavors associated with pomegranate juice. IPA #211 is another spring/summer ale, intended to be drank cold on a hot day, and uses blue colors to describe its cool, crisp flavor. The logo and overall branding for Dirty 30 Brewing is influenced strongly by modern design trends, almost always utilizing a strong typographic focal point, sans serif fonts, and colorful minimalism.

Objective: 
Design and installation of perforated storefront graphics for The Appliance Hub in San Jose, CA (a collaboration project with our senior graphic designer)

Overview: 
In order to successfully achieve a multi-panel design for a storefront, specific measurements must be taken. A site visit was required, not only to measure each individual window, but the gaps between them as well, to ensure the graphics line up with enough negative space in between each panel. I like to create what I call a “measured template”, which is typically drawn up at full scale or 1/10th scale, including gaps. I’ve found this increases efficiency, as well as installation accuracy, and only takes about 15 minutes to create. The top layer (locked, of course) is the outline of all windows and gaps with opacity, so you can work on the layer underneath. The designer drops the finished artwork/image file on the layer underneath and scales to their liking. When they’re done, you can unlock the top layer and use the windows as clip masks. If designed to 1/10th scale, we just blow the final image up to 1000% in the rip software and you have a perfectly accurate window piece for installation. A final mock-up is exported for the production team, the files are printed and trimmed, and installed as individual pieces.

Objective: 
Design an iconic logo and branding for a noodle house/restaurant called “Crazy Noodles”. 

Overview: 
With a target audience of young adults and families, Crazy Noodles needs design that is modern enough to compete with other trending restaurants on their busy street, but communicates a casual approach to restaurant dining. By taking a “less is more” approach to branding design, we achieve a simple and consistent approach to all print mediums through color and typeface. The logo is playful without being corny or outdated, and the rest of the branding is sleek and legible.

Objective:

Installation of a full vehicle wrap, beginning from pre-press through print and installation.

Overview:

I received the design files with a digital and printed proof for the installation mock-up. In order to wrap a vehicle, several inches of bleed must be accounted for. Using 1/10th scale templates courtesy of TheBadWrap, we’re able to add bleeds and export print files for the job. Vehicle wraps are printed on 3M’s IJ-180 cast vinyl and finished with 3M’s 8518 Gloss Lamination. The vehicle is deconstructed (mirrors, tail lights, emblems, and door handles removed) and cleaned vigorously to ensure vinyl adhesion. Each panel is carefully installed onto the vehicle, making sure no bubbles, wrinkles, or glue-lines are in the final product. The car is then reassembled and returned to a happy customer, who has a mobile advertisement for the next 7-10 years.

Objective:
Create a poster to promote a “Tech and Trends” event at CSU Chico.

Overview:
The main goal of the illustration was to redefine a 3-Dimensional object in a 2-Dimensional manual trace. My secondary objective was to create a retro theme that was fun and inviting. To achieve this, I added some decorative elements (planet, stars, shapes, etc) to provide some depth to the poster before setting the type. A sans serif typeface was the obvious choice to promote an event showcasing the modern tech trends of the time. Lastly, the color palette is bright and inviting, to catch eyes in a hallway full of promotional posters while remaining fun and visually attractive.

Objective:
Redesign a classic book, for which I chose Walden, the infamous text by Henry David Thoreau, detailing a life of solitude and reflection through submerging oneself in the natural world.

Overview:
I personally spent a lot of time outdoors in Nothern California during the duration of this project. It was important to me to reimagine Walden locally, while maintaining a vintage look and feel. Typographic grids are set more into the middle of the page to allow more space for the reader when holding the book open or turning pages. The bellyband jacket features original photography taken in Upper Bidwell park in Chico, CA. The chrome vinyl lettering of the book provides a tactile quality that is best be experienced in-hand. After designing the grids and setting the type, the book was printed on Mohawk superfine soft white paper, stitched by hand, machine trimmed, and bound to a handmade cover, completed with endpapers and a bellyband jacket.